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KMID : 0915820090100020001
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Journal of Korean Alcohol Science
2009 Volume.10 No. 2 p.1 ~ p.20
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Analysis of Drinking Portrayals of TV Drama and Movie as Influential Factors of Adolescent’s Drinking
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Lee Jae-Kyoung
Bang Hyeong-Ae
Kim Yong-Bok
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Abstract
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Objectives: The purpose of this article is to offer an analysis of drinking portrayals of TV drama and movie which that could influence adolescent’s drinking.
Methods: In order to focus our discussion, we designed the descriptive research design, and analyzed the drinking portrayals through the content analysis method. In this progress we referred to alcohol-related national policies. For the purposes of the study, we analyzed the drinking portrayals which is the 2,400 units of 70 dramas broadcasted in 2008 and 40 films ran in 2007.
Results: We found that drinking portrayals of the dramas emerged average 1.7 per unit and 197.2 seconds, and the films produced average 4.26 per unit and 305.4 seconds. The drinkers of drinking portrayals looked young and attractive, and held a high social economy status. Besides, there were many drinking situations that could be use alternative methods for adolescent’s emotional expression and escaping specific crisis themselves. Also, the dramas and movies presented adolescent’s drinking portrayals, although drinking portrayals was 1% of dramas and 4% of films. Drinking portrayals on drama and movie were frequently produced at the public place.
Conclusion: Drinking portrayals of drama and movie have hid some bad effects and problems of drinking as giving positive image for alcohol, and could incite adolescent’s drinking as only showing positive effects of drinking. In order to make it possible for broadcasting to fulfill its social responsibility, it is advisable to make a self-regulation on drinking portrayals. And also surveillance and monitoring system should be reinforced.
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KEYWORD
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adolescent’s drinking, TV drama, movie, film, drinking portrayals
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